This Just In America

It seems our sometimes-loveable leader Luigi DiSaronno was picked up in the wee hours earlier this morning tooling around Alphabet City in a personalized go-cart (definitely not street-legal according to a proud Luigi during the ensuing police investigation). Preliminary tests preformed by members of the NYPD revealed that Sir DiSaronno, as he demanded to be called on repeated slurred occasions, had imbibed too many spirits earlier in the evening. Our credible sources here at the Dblog have a solid theory concerning the cause of his downward spiral: the drink that bears his very own surname!

A preliminary statement prepared by the DiSaronno family disavows any affiliation with Luigi, who had previously been picked up in connection with several other incidents under his alias Carl Brutananadilewski. We’ll keep you posted America as we try to sort through the sordid details at our corporate headquarters . . .

The commercial that started it all

As we near the end of Black History Month, it's important for us all to reflect on our roots. So here is the TV commercial whose irrepressible allure and spirit of bonhomie inspired Luigi DiSaronno, one day when he and I were sitting around drinking Paul Newmans*, to start this venerable blog.

As one commenter at YouTube remarks, "I still remember the first time I tried Disaronno..... ahhh it was a delight, and still is to this day." Amen.

*Newman's Own Lemonade and vodka